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Symplify's Canadian Email Summit Presentation

Strategic Road-mapping for Email Programs

Minh Tran, Head of Marketing & Strategy at Symplify, addresses email marketers seeking new ideas or feeling that their email program has gone stale.

In this presentation, Minh offers practical frameworks that can be implemented right away to identify missing opportunities in your email program.

Session takeaways:
- How to strategically align your email programs with your business objectives
- How to audit the effectiveness of your email program
- How to identify missing opportunities
- How to develop a strategic road-map that actually works.

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