Heatmaps takes large amounts of visitor data and turn it into easily understandable visual snapshots of your website.
These snapshots tells you what content the visitor interacts with views. For example, which elements on the website are not used and can be removed or replaced, what content is not seen simply because visitors do not scroll far enough.
To setup a heatmap, follow these steps:
Setup audience segmentation. Choose which visitors should be included in the click, touch, and scroll data collection.
Choose template URL. Determine on which URL to show the heatmap, that is representative of the collected data (based on the audience segment)
Wait for data to collect. Symplify Conversion will then collect scroll, click and touch data from all visitors or a percentage of the visitors based on settings.
View heatmap. Click your heatmap and analyze which parts of your website are used or viewed. Red represents intensive use or high view rate. Yellow represents medium, and blue represents low usage. You can switch between a heatmap that shows click and touch data, and another one showing scroll.