Let's keep this one short and sweet. Simply because relevant communication should never be complicated! Black Friday is here and will leave again as fast as it came and for that brief time everyone is probably drowning in emails, sms etc. Follow these simple steps for eternal glory. Well, at least for a day or two.
1. Use your data
Put an immediate end to bulk send outs of all sorts. Use the knowledge you have about your customers to create individual communication with focus on relevance.
2. Preferred channel
Ensure that you are communicating in the preferred channel for each of your customers. Not only does this increase interaction but it also shows consideration and respect for one’s integrity.
Be smart. Make your point.
Aim to create communication that is going to make the everyday life easier for your customers. Don’t overdo it. Think quality before quantity.
4. Do not play hard to get
Make your communication easy accessible. Adjust your content, composition and typography in newsletters and websites. Do not only look to responsivity, look to the behaviour of your recipients as well.
5. Create content that is worth reading
Focus on wowing your customers and recipients. Treat them as royalty and earn their attention. That way, you build their loyalty and trust.
We simplify creative communication!
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we tend to forget Black Friday, then remember it, prepare for it, then get blacklisted on Cyber Monday, cause those in the know know that Black Friday isn't just a day it’s an extended period of high and heavy traffic.