Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted? However, exercise caution, rendering user, or A/B tests around high traffic periods is not without risk. Before carrying out any testing, check off the four items below.
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we tend to forget Black Friday, then remember it, prepare for it, then get blacklisted on Cyber Monday, cause those in the know know that Black Friday isn't just a day it’s an extended period of high and heavy traffic.
In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take full advantage of email marketing’s increasing ROI. In this post, we’ll show you how to take your existing newsletter to the next level with personalization, segmentation and automation.